THE CEO LOCTICIAN INTENSIVE
MONDAY, OCTOBER 26, 2026
ATLANTA
IN ONE DAY, BUILD YOUR 90-DAY PLAN TO MAKE MORE WITHOUT DOING MORE.
A one-day business intensive for established locticians who are ready to stop being the entire business and start running it like the CEO.
One day. Limited seats.
You leave with the plan, not a to-do list.
YOU BUILT THE BUSINESS.
NOW LET’S BUILD THE BUSINESS THAT CAN HOLD YOU.
You know how to do the work.
You know how to serve your clients.
You know how to make money.
But somewhere along the way, the business you built for freedom started asking for more of you.
More hours. More energy. More of your presence.
Every new client is another hour on your feet.
Every price increase feels risky because you are the only one who can deliver. Every day off costs you money.
You are the stylist, the marketer, the front desk, the content creator and the CEO, and the business still cannot run without your hands on it.
So you keep asking the same question:
“How do I grow without doing more?”
That is the question we answer on October 26. Not with theory. With your numbers, your offers, your schedule and a plan you can start Monday morning.
BY 5:00 PM YOU WILL HAVE WHAT YOU DID NOT HAVE AT 9:00 AM.
This is a working day, not a listening day.
You bring your business. You leave with these eight things done.
DELIVERBALES
Your 90-Day Revenue Plan. The number you are going after next quarter and the exact levers that gets you there.
Your Pricing and Profit Assessment. What you are really earning per hour and per client, and what your prices need to be.
Your Signature Offer. The one high-value service or package your business should be known for, priced and positioned.
Your Client Journey Map. Every step from the first time someone finds you to the day she becomes a loyal, returning client, with the leaks marked.
Your Visibility Plan. How the right clients find you consistently without you posting, promoting and performing every day.
Your Systems Audit. A written list of what gets automated, what gets delegated and what gets eliminated.
Your Delegation Plan. The first role you hire or hand off, and what it frees you to do instead.
Your Personalized 90-Day CEO Roadmap. All of it on one page, in order, with dates. This is what you take home.
You do not need 100 things to do.
You need the right things, in the right order, with a date next to each one.
THE CEO LOC BUSINESS SYSTEM
Every loc business that grows without burning out its owner is strong in the same five places.
We audit all five and rebuild the weak ones.
The questions we answer:
This is the same system I used to take my own business from fully booked and fully dependent on me to a business that grows whether I am behind the chair or not.
FROM LOCTICIAN TO CEO
CREDIBILITY STRIP
• 12 years behind the chair
• Licensed Master Cosmetologist, Sisterlocks and Microloc specialist
• Founder, En Toi Beauty, Atlanta
• 39,000+ YouTube community
• 100s of clients served | One year booked out
I am Pauline Walker. I am a Licensed Master Cosmetologist and have been a loctician for 12 years specializing in Sisterlocks and microlocs, and the founder of En Toi Beauty in Atlanta.
For most of those years I was the business. My chair was booked a year out, which sounded like success and felt like a trap. Every new client meant more hours. Every raise in my price felt like a risk because I was the only one who could deliver. I remember missing times with family and friends and thought to myself, this isn't freedom.
The turning point was not learning a new technique.
It was deciding to run my business like a CEO instead of working inside it like an employee. I raised my prices. I cut my chair schedule from serving 16-20 clients a week to serving 10-12. I built a consultation offer that produces income without my hands on every head. I have a system that supports the work I do and not add to it.
Today En Toi Beauty serves a community of more than 39,000 on YouTube, 52 clients in the chair, and locticians across the country who are asking the same question I asked: how do I grow without doing more?
I built The CEO Loctician Intensive because nobody taught me this. I want you to have the plan in one day that took me years to figure out.
ONE DAY. SIX WORKING SESSIONS. ONE PLAN.
What We Do
CEO
Identity Who you are becoming as the CEO of the next version of this business, and what can no longer come with you. You set the 90-day revenue target you are building toward.
PRICING AND PROFIT
We look at your real numbers. What you earn per client, per hour and per month, and where the profit is hiding. You leave this session with new prices and a Pricing and Profit Assessment.
YOUR SIGNATURE OFFER
The one service or package your business should be known for. We design it, price it and decide how it fits your schedule.
CLIENT EXPERIENCE
We map every step from discovery to loyal client and mark where you are losing people, money or time.
VISIBILITY
How the right clients find you consistently. You choose your one visibility channel and your weekly rhythm.
SYSTEMS AND PEOPLE
What can be automated, delegated or eliminated so the business does not require your hands on everything. You write your Systems Audit and Delegation Plan.
Your Next 90 Days: Everything from the day goes onto one page with dates.
You leave knowing what deserves your attention next and what does not.
THIS ROOM IS FOR YOU IF
You already have clients, experience and a reputation. You are not learning how to do locs.
You are the stylist, the marketer, the front desk, the content creator and the CEO, and you are tired of being all of them.
You want structure and a plan, not more random information.
You are willing to look at what is not working and change how you lead.
THIS ROOM IS NOT FOR YOU IF
You are looking for a quick-money formula.
You want the business to change without changing how you run it.
You have not yet built a client base. Build that first. Then come.
This room is for owners who are done simply working in what they built and ready to build what comes next on purpose.
ONE DAY AWAY FROM THE CHAIR. A PLAN FOR THE NEXT 90.
Yes, October 26 is a day you could be doing hair. That is exactly the point.
If you cannot step away for one day to plan the business, the business is running you.
Most locticians in this room will earn back the investment with a single pricing decision made
before lunch.
Everything after that is the return on the day.
INVESTMENT - $297
Includes the full day, the CEO Loctician workbook, all eight planning tools and your completed
90-Day CEO Roadmap.
Limited seating.
20 seats only, so every owner gets working time.
WORKSHOP DATE: OCTOBER 26TH 2026
TIME: 10:00 AM - 5:00 PM
Location: Pop Up and Create 2130 Kingston Ct Ste D, Marietta, GA 30067
Bring: Your last 90 days of numbers, your current price list and your calendar. We work on
your real business.
Frequently Asked Questions
Is this a 90-day program?
No. It is one day. You spend that day building your plan for the next 90 days, and you leave with it finished.
I have been doing locs for years. Is this too basic?
This is not a technique class. We do not touch hair. We work on pricing, profit, offers, systems and visibility for owners who already have a full book.
What if my business is not big enough yet?
If you have a consistent client base and you are the one doing everything, you are ready. If you are still building your first clients, wait for the next one.
Do I need to bring anything?
Your numbers from the last 90 days, your price list and your calendar. Real numbers make a real plan.
Is it virtual or in person?
In person in Atlanta.
What is included?
The full day, the workbook, all eight planning tools, lunch and your completed 90-Day CEO Roadmap.
What is the refund policy?
Seats are transferable but not refundable.
What happens after the workshop?
You leave with your plan in hand
YOUR BUSINESS GOT YOU HERE. NOW BUILD THE VERSION THAT CAN TAKE YOU FURTHER.
Come spend one day with me. We will look at your real numbers, fix your prices, design your signature offer, map your client journey and decide what gets automated, delegated or eliminated. You will walk out with your 90-Day CEO Roadmap in your hand.
One Day. October 26. 20 seats.
